I’ve been talking about Branding YOURSELF a lot lately.
Why? Well, because honestly, it’s the one thing you can start doing immediately that will make you stand out from everyone else who sells stuff.
Back in California, there is a Drag Queen that does Tupperware parties. You might know who I’m talking about… and if you do, it’s because THAT FRICKEN STANDS OUT!!!!
I’ve never had a chance to attend one of her parties, but from what I understand, she’s booked months in advance, gets amazing attendance and has a sales minimum for the parties!!!
Can you imagine being so in demand that you can make demands??????
Now, I’m not saying you become a Drag Queen LOL!
But, what I am saying is that people aren’t seeking her out and booking months in advance, knowing they HAVE to have at least $1000 in party orders (I made up that number) because they LOVE Tupperware that much!
I’m saying, they want a party with her because they know it’s going to be a BLAST!!!! They KNOW it’s going to be fun and rewarding and that all of their friends are going to have a great time. They KNOW that people will be talking about it for months, which is going to make them a hero!
It’s not about the product…. this would be the case no matter what the product was.
So, what is it that makes a Drag Queen Tupperware so fabulous? (besides their incredible make up skills)???
I think what makes Drag Queens so lovable is that they are who they are, loud and proud. They are audacious and larger than life. They don’t shrink or hide because some people may not approve of who they are. They aren’t afraid to be edgy, Politically incorrect and even downright offensive sometimes. They’ve taken something that some people want them to hide or be ashamed of, and turned it up about 1,000 notches. And WE LOVE THEM FOR THIS!!!
Now, NO! I am not telling you that you should start doing parties in Drag! (unless that’s your thing). In fact, I’m not saying you adopt anything that is a “gimmick”.
What I’m saying is, BE YOU!!! And be YOU proudly, loudly and without apology! PEOPLE WILL LOVE YOU FOR IT! (and some people won’t, but they aren’t your audience anyway – so why do you care what
Give people YOU. Make them addicted to YOU. Be fun, be funny, be inspirational, be honest, be informative and insightful…. share VALUE!!! And then KICK IT UP A NOTCH…. And they will follow you, they will book with you, they will buy from you and they will join you….. no matter what it is you are selling!
Basically, don’t play it safe! Don’t hide your own unique fabulousness!
Be the Drag QUEEN and not just a DRAG!!!
CHEERS TO YOUR SUCCESS!!!
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