We all have friends that are selling stuff on Facebook right? Whether it’s lip gloss, toothpaste or candles our news feed is FULL of friends Direct Sales stuff!
Maybe you’ve found an awesome product that you love and you think your friends will love too.
You think, Hell, everyone else is selling stuff on Facebook. I might as well do it too!
So, like all your friends, you start posting pictures of all the super amazing products that your company offers… you just KNOW that you’re friends are going to respond by pulling out their credit cards!!!
Instead you get big fat SILENCE…………
So………. you ask… now what???
Well, you’ve got a few options….
- You can quit. In fact, that’s what most people do…
- You can get REAL aggressive with your posting and messaging (or spamming as it’s known)
- OR, you can learn some Attraction Marketing Strategies, starting with the 3 Steps to selling your products on Facebook.
Let me share something that was pointed out to me recently….
Most people out there are aggressively marketing and subtly prospecting on social media – which means, they are super aggressive with posting picture after picture of before and after photos (of lips or teeth or jewelry or whatever), but don’t actually have direct conversations with anyone. They are throwing spaghetti on the wall and hoping something sticks in the form of a sale…. problem is, people don’t like being sold to, and they tune out FAST!
What if we flipped the script?
What if we started aggressively prospecting and subtly marketing? What does this mean? First let’s clarify what it does NOT mean….
- It does NOT mean sending copy and paste messages to anyone who accepts your friends request!
- It does NOT mean adding people to your VIP group or page without their permission! (PLEASE STOP! For the love of all that is Holy!)
What it DOES mean is aggressively getting out and meeting new people. Find new people in your target market – hang out where they hang out – and reach out to them. Send a friend request. Start a conversation. Comment on their cute puppy pictures.
The trick is to do this with (are you ready for it?????) NO EXPECTATIONS!!!!!!
Don’t make friends to sell to them or to prospect them. Just make friends! That’s step 1!
Step #1: BUILD YOUR AUDIENCE
Your personal profile page is a wonderful way for people to get a good sense of who you are. It’s a great place for them to (within moments) decide if you have things in common and if you’re someone they’re interested in taking the time to get to know. In other words, it’s a great place to BUILD and audience.
From there you can start to…
Step #2 ENGAGE YOUR AUDIENCE
Now that you’ve made a connection, now it’s time to actually build relationships. Social Media is such a fabulous tool for getting to know people and for letting people see who you are.
It’s a great place to interact with your friends and family. It’s a great place to start conversations, share your story, inspire people, make people laugh…. in other words, ENGAGE your audience.
(for ideas on creating more engagement in your posts, download my free EBOOK here)
This is where people get to KNOW, LIKE and TRUST you…. and once you’ve built that, you can move onto the 3rd step which is:
Step #3 SELL TO YOUR AUDIENCE
The trouble with social media is that most people jump right to #3 without taking the time to do #1&2.
You wouldn’t think it’s ok to go in for a hot, steamy kiss the moment you meet someone. So, why do you think it’s ok to start pitching someone your product or business the moment you meet them?
Let’s slow our role a bit and exercise a bit more finesse shall we? Let’s see if they even want or need what it is we have to offer…. maybe they do. maybe they don’t…
If they DO, we can then transition them into another forum, like our VIP page, or our email list.
Talk to people, create curiosity and have a little fun with it all, and those that are interested in learning more about what you have to offer will identify themselves, at which point, you can have a private conversation with them and ask if they’d like to join your VIP group, or email list, or blog or whatever….
But that is the KEY!
Your personal profile is NOT a sales page and when you try to sell from it, not only are you breaking Facebook rules, but you come off as pushy, salesy and like a down right amateur!
Your Facebook profile IS an important part in your sales strategy…. but think of it more like your resume, and not as your point of sale!
But it’s time to stop with the pushy, amateurish approach and actually get strategic with our approach to selling on Facebook.
Trust me, your bank account and your friends will thank you for it!
CHEERS TO YOUR SUCCESS!!!
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